The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at wevl.org. In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at tim@wevl.org. If you would like more information about the radio show, just go to the Radio Show FAQ page.

Wednesday, June 29, 2016

No "Gobbledygook" In 1944

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Boing Boing posted this note about a War Plants Corporation memo from 1944, in which a Mr. Maury Maverick (really!) stated his position on "Gobbledygook Language" in a clear and concise manner.  The really interesting point to me is that many of the words and phrases he considered nonsense are now quite common:  finalizing, stem from, patterns, dynamics, activation, implementation, etc.  Considering his last sentence, quite a few people in business today would have been in serious danger back then. 

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