The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Thursday, December 18, 2014

Fisher On Every Fighting Front

1943 ... every fighting front!
I saw this Fisher advertisement on Vintage Ads, and thought it was another good example of companies maintaining customer goodwill during the war, even though they were not producing consumer goods.  I particularly like the lower right portion, where traditional "Body by Fisher" slogan was updated by marking through "body" and changing it to "armament." 

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