The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Wednesday, January 26, 2011

The Latest Wonder Drug? Beer.

A beer a day keeps the winter colds away!  At least that is what the Schlitz Brewing Company would have you believe in this 1936 ad posted on Modern Mechanix.  These guys had today's energy drinks beat by over half a century.
Schlitz, with Sunshine Vitamin D *, gives you the sunny source of health you need the whole year around. Beer is good for you— but Schlitz, with Sunshine Vitamin D, is extra good for you. It has all the old-time Schlitz Flavor and Bouquet brewed to mellow ripe perfection under Precise Enzyme Control, with new health benefits . . . and at no increase in price.

No comments: