It appears that cats ruled media even before the internet. I saw this video on Boing Boing. There is no obvious information on the year, but based on the announcer, clothes and equipment - specifically the fire chief's 1936(?) Chevrolet coupe - I'd say this originated in the mid- to late 1930's. While Mickey did not seem thrilled about the fire helmet, and we do not know how he felt about being thrown against the fire pole, he looked like he was a good sport when riding with the chief.