The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Thursday, May 19, 2011

Heavily Armed Refrigeration

My favorite part of this 1943 Norge advertisement, posted on Vintage Ads, is the statement that "this is how a 1943 Norge would look in your kitchen."  There are people, either on a diet or with fridge-raiding house guests, who might not mind such an appliance.  Through this ad, the company not only kept its name in front of the customer, but displayed its patriotic efforts to win the war.

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