The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Wednesday, February 15, 2017

Color Footage Of 1934 World's Fair

I have seen amateur color footage from the 1939 World's Fair in New York on the Internet Archive, but Boing Boing pointed me to this commercially produced color short of the 1933 World's Fair in Chicago.  Since most existing footage or photos from the 1930's are in black and white, it never occurs to some people that, yes, color existed before 1950.  This short shows its commercial purpose when it becomes a Chrysler ad.

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