The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Monday, August 8, 2016

Television Is Coming

Being in the advertising industry during World War II must have been a surreal experience, especially if your clients were manufacturers of durable goods.  All large scale production was under government contract cranking out the arsenal of democracy, and nobody had anything to sell to the general public, so what did one advertise?  The promise of a brighter tomorrow.  Paleofuture posted this 1945 ad from Detrola Radio, with hints of the newest gadget, television. 

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