Thursday, July 12, 2012
Western Electric In Peace And War
During World War II, a large portion of the American manufacturing sector converted to war production. Car factories built tanks, nylon hosery companies made parachutes, and telephone equipment manufacturers made military communications equipment. The conversion did not stop advertising, however, because the businesses knew people could and would start buying again when the war was over. Demonstrating a company's contribution to the war effort was great salesmanship. Vintage Ads posted this Western Electric ad from an August 1945 issue of Life magazine.
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