This advertisement from the November 1944 issue of Pencil Points magazine is a bit unique in that its audience isn’t consumers, but architects who would be building stores after the war. (Pencil Points would later change its name to Progressive Architecture.) This particular ad was touting Westinghouse air conditioning units, which were “hermetically-sealed for dependability.” The ad begins by saying, “Every method to attract and retain more customers will be employed in the postwar stores which owners are commissioning their architects to plan today.”
Wednesday, October 26, 2011
Wartime Advertising To Professionals
During World War II, the manufacturing industry converted almost entirely over to producing goods for the war effort rather than for individual consumers. As noted by the Paleofuture blog, however, that did not keep them from advertising what they would be selling after the war; either to the public at large, or in this case, to professionals such as architects who would incorporate the industry's products into post-war infrastructure.