The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Wednesday, December 1, 2010

Harleys = Rocket

Here is a great advertisement for a 1932 Harley Davidson from the December 1931 issue of Modern Mechanix.  This ad is full of neat items:  the rocket; the riding outfit (back in the days before leather was the de facto attire for motorcycling); the safety of "shoot[ing]" away from tangled traffic; the Pay-As-You-Ride Plan; and the age group boxes on the mail-in coupon.

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