The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at wevl.org. In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at tim@wevl.org. If you would like more information about the radio show, just go to the Radio Show FAQ page.

Monday, August 9, 2010

Jesse Owens Wins 4th Gold Medal At Berlin Olympics

On this day in 1936, as noted by The People History, African-American athlete James Cleveland "Jesse" Owens, won his fourth gold medal at the 1936 Olympic Games in Berlin, Germany.  Just before the competitions, Adi Dassler, founder of the Adidas athletic shoe company, persuaded Owens to wear Adidas shoes, essentially becoming the first sponsor of an African-American athlete. 
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