The Swing Shift Shuffle is a radio program of swing, big band, jazz, boogie woogie and other popular music from the 1930's and 40's that airs every Wednesday from 6:00 to 8:00 p.m. (US Central Time) on WEVL 89.9 FM in Memphis, Tennessee, with a live webcast at In addition to the radio show, this blog is dedicated to all aspects of the Swing Era, including art, automobiles, cartoons, comics, history, movies, music, news, science, technology, and anything else that happened during that time. It also includes announcements about events in the Memphis/Mid-South area related to the Swing Era, such as classic movies, concerts, dances, lectures, etc. If you see something that fits the description, send it to me at If you would like more information about the radio show, just go to the Radio Show FAQ page.

Thursday, July 22, 2010

We've Come A Long Way, Baby

Things were different in 1938, but this ad featuring actress Delores Del Rio still made me do a double-take.  Posted on Modern Mechanix, it reveals that her studio had an insurance policy on her throat for $50,000 as a precaution against her holding up a picture by loss of her voice.  As a result, she "took no chances" on an irritated throat, and smoked Lucky Strikes!

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