Balton & Sons Neon Signs

As Vance Lauderdale noted in his post about this Balton & Sons neon sign display, "[i]sn't it too bad the old photo isn't in color?"  Vance explains that the company has been manufacturing signs in Memphis for more than five generations, and suspects that this photo depictes a Balton trade booth set up in the Shelby County Building at the old Tri-State Fair.